What is this ??

What is this ?? 

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<script type="text/javascript"> atOptions = { 'key' : '31060e6b03047c4708bee5e1a908ec63', 'format' : 'iframe', 'height' : 90, 'width' : 728, 'params' : {} }; </script> <script type="text/javascript" src="//www.highperformanceformat.com/31060e6b03047c4708bee5e1a908ec63/invoke.js"></script>